Strong concepts, research, development and storytelling are the keystones of our work. As a design lab, we ask questions and experiment with knowns and unknowns – using experience, observations and imagination to cleave pathways to the new.

Our work has been featured in events, exhibitions and publications in Canada, the US, Japan, Hong Kong, Malaysia, Singapore, Czech Republic, Greece, Germany, Spain, Switzerland and Sweden.

Clients include: HBA / Hirsch Bedner Associates, Philips Design Hong Kong, Steelcase Asia-Pacific, British Council Japan, Volkswagen Japan.

In 2016, 2018 and 2022, Sonia and Huschang designed and built art suites for the ephemeral ICEHOTEL Sweden, 200 km north of the Arctic Circle.

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Our cat joined us as a tiny, timid rescue. The kink in her tail sometimes looks like a lightning bolt – a fitting embodiment of her high-powered personality. She is our muse, time-keeper, and life barometer.

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SONIA CHOW has a BDes in Communication Design and MFA in Studio (Interdisciplinary Art). She was inducted into the Royal Canadian Academy of Arts for graphic design in 2011, and a recipient of the SSHRC Joseph-Armand Bombardier CGS Master’s Scholarship, and Arts Nova Scotia grants. 

With over 25 years of international design experience, Sonia’s portfolio spans: communication design, fashion, textiles, furniture, and interior graphics. She was a feature writer and weekly style contributor for Nissan Infiniti’s and Microsoft’s design blog “Open for Design” from 2006 to 2007.

In the 11 years she was based in Hong Kong, Sonia was full-time Art Director at Farrells (architect planners) and Philips Design (consumer electronics), as well as Consulting Creative Director of Graphics at HBA / Hirsch Bedner Associates (luxury interiors). She was the City Organizer of PechaKucha Night Hong Kong, a series of public creative networking events with a signature presentation format of 20 images x 20 seconds. In this role, she curated 17 events totalling 200 speakers over 5 years.

Sonia was Guest Critic for Musashino Art University’s Department of Scenography, Display and Fashion Design in Tokyo, and for the Graduate Urban Design Studio at Chinese University of Hong Kong’s School of Architecture. In 2022, Sonia began teaching as sessional interdisciplinary art and design instructor at NSCAD University.

Sonia’s award-winning communication design and furniture has been featured in events, exhibitions and publications in Canada, USA, Japan, Hong Kong, Malaysia, Singapore, Czech Republic, Greece, Germany, Spain, Switzerland and Sweden.

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HUSCHANG POURIAN has a Bachelor of Design from Hochschule Mannheim (Germany), and a Master of Entrepreneurship, Technology and Innovation from Saint Mary’s University, Sobey School of Business (Canada).

Huschang has over 25 years of international experience in brand development and communications, fashion design, product design, and spatial design. The immersive experience of living in Europe, Asia and North America – and working in interdisciplinary, multicultural collaborative teams – has given him a close personal and professional understanding of diverse cultures beyond his own mixed heritage.

Huschang’s industry expertise spans entrepreneurial contexts and multinational corporations (most recently, Philips Design and HBA / Hirsch Bedner Associates) while his academic experience includes communication design at the Beijing Normal University in Zhuhai, and entrepreneurship at Mount Saint Vincent University.

His design work has been featured in exhibitions, events and publications in Hong Kong, Singapore, Germany, Czech Republic, Spain, Sweden, Canada and the US.

Huschang’s research focuses on technology for education and investigating the potential of the experience economy. He is a full-time Assistant Professor, Design Division, at NSCAD University.

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